Malsons Blog
After a bit of wait our Blog Page is here!! We are really excited to share it.
By now you’re probably sick of reading many times why Malsons Digital was formed. So, here we are going to talk about something else. Why has Malsons Blog Started? J
As you know Malsons was started to give a fair go to all the skilled professionals who deserve a fair crack to shine. But we do realise and respect that businesses/clients also, deserve a fair go to be aware of the best practices, technology updates and other any other useful digital marketing information applicable to their business. This info helps businesses to judge our fair efforts, and see if best practices are always applied.
We decided to create and share this blog page as our basis of sharing our many years of knowledge + expertise.
Here are our first 2 official updates. With many many more to come - please keep revisiting & checking this page.
- Don’t forget to update your ads to New Google Expanded Text Ads before end of October 2016
http://searchengineland.com/prepare-impending-expanded-text-ads-device-based-bidding-updates-251266
- Google Remarketing
Businesses often ask the question – why remarketing? – what is the use of remarketing?
We believe remarketing is one of the best advertising features Google has ever rolled out. If you think about it businesses spend so much money on marketing trying to get customers to visit their physical stores/offices and online stores. It takes lot of time and effort to get the right customer/audience. Businesses realise that therefore they make conscious efforts to get their details, email and other info to reach out to them again. Which is great!
But when it comes to google online remarketing quite often the question is asked why should we invest more money in retarget those customers. We already have spent money to get them to our site/landing page. Here are some of the reasons why:
- They are qualified warm leads/customers
- They know about your services/products and have already shown interest in them
- Google and other remarketing channels are giving you a second chance (which is unreal! Not many marketing efforts give you a second chance) to reach out to them again and convert them into a sale or lead.
- Remarketing helps to re-inforce your Brand in front of them again. Great re-engaging.
- Chances of them converting into a sale or lead are much higher
- With both static + dynamic remarketing efforts you can do smart targeting based on the categories, services, specific products they have shown interest in.
- May be when they found or looked at your site they might have been just researching, comparing. When you remarket to them after few days they might be ready to purchase or enquire about your service. If you don’t reach out to them someone else gets them.
- With remarketing you can reach out to them with a great deal or offering to get them interested again. Send them to deal/offer dedicated landing pages. Double/Triple the chances of conversion.
- Google gives a benefit of slightly cheaper cost pr click as compared to the traditional text ads.
- Most importantly in this digital age customers do regard your extra steps - digital efforts, and take that into consideration before making a decision.
Hope we have provided enough information to consider remarketing efforts to grow your business further..
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