- Have defined ROI Goal/Objective for PPC Campaigns
- Apply settings for campaigns according to your budget
- Optimise performance towards your campaigns
- Organise your campaigns across different areas of the site.
- Test different keyword match types for campaigns
- Test at least 3 ad copies per ad group, write enticing/catchy and relevant ad copies.
- Test different landing pages
- Don’t put too many steps before user take desired action
- Keep on top of search query report for adding and removing keywords
- Have tracking installed on your action pages
- Use Ad Extensions wisely for your business model
- Check campaign performance regularly
- Have consistent messages across search and social campaigns
- Link Adwords and Analytics Account
- Use Google Display Ads, Google Remarketing Ads, Google Shopping Ads if apply to your business.