Organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Two-thirds of the traffic that visits your website will be coming from an organic source, aka. left-hand side search engine result. Obtaining the top tier organic rankings for keywords associated with your business is incredibly valuable.
With the continued expansion of new internet and search engine users worldwide, the space that these search results occupy will only grow more valuable. Our search engine optimization strategies will target relevant keyword phrases to your website, and ensure you capture top tier natural rankings not only today, but for the future as well.
As a unique SEO company - we start by analyzing your business, your industry, your website, your competitors, your keywords, the keyword market you are looking to penetrate, search tendencies, and behavior of your target market. We will keep you updated with the progress report that which will show you where your traffic exactly coming from. We develop organic keyword marketing strategies specifically based on your sites content. Relevancy to specific user query will enhance performance.
We understand seo is not only a few step process - algorithm based, on site content or link building.
A complete seo project requires much wider approach/thinking. It’s about ticking all the right boxes while "Content is still King". A well planned seo strategy has to be devised across the site, site structure, social media, blog, videos, press releases, page urls, alt tags, shopping feeds and more.
Here is a summarized overview of a few ideas behind organic search engine optimization:
- Keyword Identification: The right keywords and keyword phrases must be identified. Developing a successful keyword marketing strategy is critical. These are phrases related to the content of your site, and to customers searches for finding your product or service. The more relevant an keyword phrase is to your sites content, the higher your site will appear in the natural or organic search results.
- Seo Audit: This process invloves the complete organic search health check for your site. Areas of improvement are identified and measurable goals are set for the work implemented.
- Competitive Analysis: Our competitive edge is that we analyze not only your business and marketing goals, but also analyze your competition, and your competitors goals. It is vital to also look at your competitor's to see what keyword phrases they are or aren't currently being found for. This allows us to develop a specifically tailored keyword marketing strategy built to deliver search engine rankings results.
- Entire site Optimization: The process of utilizing Malsons Digital's proprietary coding and keyword strategies on not only the index or homepage of your site, but every single page. This will lead to sitelinks being developed for your site and interior pages of your website appearing in organic search results.
-Social Media & Blog: Content and Keyword Optmisation across all social media channels used. SEO meta tags, on page content, optimisng posts, videos and optimising press releases, newsletters, and other valuable documents for the business.
- Link building: Qualified incoming links are generated and analyzed. Having quality inbound links to your website is an important part of gaining top tier search engine rankings.
- Technical Optimisation: SEO Friendly code, tracking scripts, cannoical tags, pagination, optimum image sizes + more.
- Analysis & Re-Optimization: Statistical analysis are continue perpetually to ensure our strategies are at optimal performance.
- Reporting: You receive detailed monthly reports that show you exactly where your traffic is coming from. We provide reporting on the traffic generated and ROI from our search marketing initiatives.
